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Greenfield Launch Success

Global Automotive Systems Company

$100M Greenfield launch, on time and cost in less than 18 months.

Challenge

  • Launched the highest precision engine component in the U.S.

  • Involved over 100 capital assets and an investment exceeding $100M.


Actions

  • Executed the $100 million installation of capital equipment and fixtures, coordinating workflows and logistics across a seven-member team.

  • Developed an Advanced Product Quality Planning (APQP)-aligned launch playbook that standardized implementation across equipment, sub-departments, and final assembly operations.

  • Drove manufacturing efficiency by implementing Value Stream Mapping, line balancing, and standardized work, resulting in a 15% cycle time reduction verified by full layout simulations.


Results

  • Completed installation, training, and equipment runoff in <18 months.

  • Met ramp-up demand, project goals, and cost targets.

  • “Skunkworks” team ensured long-term post-launch success.

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